Bancolombia

Bancolombia one of the most recognized banks in Colombia, is driven by a strong social vision and backed by extensive international support. The main goal of this project was to create a login experience using biometric authentication, ensuring both security and ease of use across the bank’s digital platforms.

Feb 3, 2023

CLIENT

Bancolombia

CLIENT

Bancolombia

CLIENT

Bancolombia

Role

Product Designer

Role

Product Designer

Role

Product Designer

Service

Mobile App

Service

Mobile App

Service

Mobile App

Yellow Flower
Yellow Flower
Yellow Flower

Background

Background

Background

The focus was on improving the digital experience by balancing security with intuitive usability.
One of the main challenges was to connect the new biometric login with other user flows, creating a cohesive and simplified journey that enhanced consistency and user confidence throughout the platform.

The focus was on improving the digital experience by balancing security with intuitive usability.
One of the main challenges was to connect the new biometric login with other user flows, creating a cohesive and simplified journey that enhanced consistency and user confidence throughout the platform.

The focus was on improving the digital experience by balancing security with intuitive usability.
One of the main challenges was to connect the new biometric login with other user flows, creating a cohesive and simplified journey that enhanced consistency and user confidence throughout the platform.

Work Highlight

Work Highlight

Work Highlight

I applied the Double Diamond, Lean UX, and Agile methodologies, starting with a benchmark analysis to identify best practices and intuitive patterns for biometric authentication experiences. Based on the project scope and priorities defined in earlier meetings, I followed a clear roadmap to guide each phase of the design process.

I created UX flows to streamline UI development and conducted a design critique session with experts from accessibility, UI, UX, and UX writing to identify weaknesses and improvement opportunities across the experience.

Thanks to this collaborative feedback process, I was able to enhance consistency, clarity, and security, delivering a cohesive financial experience aligned with both user needs and team objectives.

I applied the Double Diamond, Lean UX, and Agile methodologies, starting with a benchmark analysis to identify best practices and intuitive patterns for biometric authentication experiences. Based on the project scope and priorities defined in earlier meetings, I followed a clear roadmap to guide each phase of the design process.

I created UX flows to streamline UI development and conducted a design critique session with experts from accessibility, UI, UX, and UX writing to identify weaknesses and improvement opportunities across the experience.

Thanks to this collaborative feedback process, I was able to enhance consistency, clarity, and security, delivering a cohesive financial experience aligned with both user needs and team objectives.

I applied the Double Diamond, Lean UX, and Agile methodologies, starting with a benchmark analysis to identify best practices and intuitive patterns for biometric authentication experiences. Based on the project scope and priorities defined in earlier meetings, I followed a clear roadmap to guide each phase of the design process.

I created UX flows to streamline UI development and conducted a design critique session with experts from accessibility, UI, UX, and UX writing to identify weaknesses and improvement opportunities across the experience.

Thanks to this collaborative feedback process, I was able to enhance consistency, clarity, and security, delivering a cohesive financial experience aligned with both user needs and team objectives.